The Hotel Palace, witness of an anniversary worth remembering

AUXADI — a company specialising in assessment and services in the administrative, accounting and fiscal field — trusted ZERTIOR for the organisation of the event commemorating its 35th anniversary.

The event was held at the Palace Hotel in Madrid and attracted more than 300 guests and employees from around the world. The company had a four-fold objective: to thank clients and employees for their trust, to announce the generational change in the company’s leadership, to underscore its great international project and presence and to project an image of a modern and innovative company in its industry.

All these objectives were achieved thanks to painstaking creativity and an appropriate communication strategy designed by ZERTIOR, in which all elements were configured for that purpose and to enhance the company’s branding.

Consistent with the event’s slogan (“Thank you for choosing us”), the “Los Secretos” band closed the event with an unforgettable performance of their album “Gracias por elegirme” which incidentally was released to celebrate their 30 years as a band.