From the ear to the heart
On 29 June 2016 the Bernabéu witnessed an unforgettable tribute concert to one of the most important Spanish artists of all time: Plácido Domingo. The success of that concert (organized by Zertior for Real Madrid Foundation) was also due in part to the support of GAES, the leading company in the hearing aid sector opted to become the main multinational sponsor.
From that moment, and always with Zertior as interlocutor and bridge between the company and the artist, began a relationship that has led to an ambitious GAES campaign in order to raise awareness about the importance of hearing health and support those who suffer from problems related to it. The claim “From the ear to the heart. You feel the life through your ear”, it is present in the main Spanish media and all the multinational centers around our country.
Zertior was therefore the link between the tenor and GAES also in charge of the concept and creative development of the campaign.
Placido Domingo becomes an image of GAES in one of its most important institutional campaigns, in which the tenor encourages all take care of our ear to enjoy a good life quality.