50,000 people for the great festival of international football in the juvenile category
The Danone Nations Cup is the biggest international juvenile football tournament. Each year, it draws over 2.5 million children belonging to 20,000 clubs worldwide.
The 2011 world final took place in Madrid, which attracted 40 teams and about 1,000 people, including support staff, players and media. ZERTIOR was appointed by Danone as its local partner for the organisation of the world final, in all areas: logistics, production, communication, marketing, ticketing, etc.
After the first days of intense competition and parallel activities at the Valle de las Cañas Sports City in Pozuelo, the final match of the tournament took place in the Santiago Bernabeu Stadium, no less, under the watchful eye of its godfather, Zinedine Zidane, and thousands of families who enjoyed this great festival of football.
ZERTIOR dreamed of beating the Guinness record for attendance at an event of this nature, and the dream became a reality thanks to the over 50,000 fans present.