Caja Los Andes

Communicaton and Media Strategy

We are moved by the people

Since its founding in 1950, Caja Los Andes has been the main Chilean Compensation Fund, being the pioneer in this type of institution. Since then it has continued to contribute to the delivery of benefits and social products to all its workers and pensioners, in order to improve their quality of life and protect them from social and economic contingencies.

The project “Oceans, the last wild territory”, developed by ZERTIOR, was the first contact between Caja Los Andes and the agency. After the success of the experience and the good synergies resulting from the collaboration, Caja Los Andes decides to count on ZERTIOR as its communication and strategic marketing agency, taking advantage of its expertise in the industry and its strategic business vision, focused on giving value to Brands.

The creation of the institutional campaign “Nos mueven las personas” (“We are moved by the people”) in October 2016 was the starting point of this project, which will feed on the ideas and work of ZERTIOR, creating an attractive global communication strategy in all their lines of business.