Personal brand and solidarity
Within the framework of the communication, marketing and image strategy that Zertior designed for Juventus and Spanish National Team player Fernando Llorente, the Rioja footballer has been the global Ambassador of Save the Children since 2011, aiming to help the most disadvantaged children.
Since then, he has worked on campaigns such as “Todos Contamos” [“Everyone Matters”] and “Dona tu estrella” [“Donate your star”]. Fernando also travelled to India to see first-hand the problem due to the lack of healthcare in the country. With ZERTIOR’s constant co-ordination efforts and in order to maximise outreach, the Canal Plus “Informe Robinson” team went to India to film a television report about Fernando Llorente and his work.
Fernando is currently still involved in many of the NGO’s activities, both in Spain and in Italy, emerging as one of the visible faces of Save the Children to combat child poverty.