The top international experts in the sports industry meet in Sao Paulo
Together with Senn Ferrero Asociados and IESE Business School, ZERTIOR organised the successful International Sports Management Meeting. Many leading sports figures, officials, managers and media from Brazil and some countries in Latin America met at Sao Paulo’s Santander Convention Centre.
ZERTIOR was responsible for developing the programme and closing the session after each speaker, as well as for the overall coordination of the event, in permanent contact with the IESE structure in Brazil (ISE).
Jesús Zabalza (President of Banco Santander Brazil), Pelé, Ronaldo and Florentino Pérez were some of the personalities who met to discuss the major challenges in sports management. The issues discussed by top international experts included the digital revolution, marketing, new funding formulas, the media, design and management of large facilities, globalisation, talent management and values in sport.
The Summit was sponsored by Banco Santander and the Doyen Group, one of the major international groups that manage investment funds specializing in sport.