STRATEGIC ASSESSMENT FOR MÁLAGA CF

Our experience increases the club’s value

The relationship of ZERTIOR with Málaga began in 2008 with the signing of a five-year agreement for the development, operation and comprehensive management of the boxes and VIP areas of the La Rosaleda stadium, which were completely refurbished following commercial and functional optimisation criteria. The club’s new “First Class” line of business was thus born, and it has grown steadily every season since then.

Subsequently, ZERTIOR’s collaboration with the club expanded to two areas: the design of a strategic plan of action for the Málaga Foundation and comprehensive advice for the development of the new Málaga Sports City.

The latter is a high-complexity and large-scale project with sports, financial, legal, urban planning and technical implications. ZERTIOR successfully took up the challenge of making the dream which the club had been chasing for many years into reality.

In parallel with the development of this project, ZERTIOR also advised the Málaga football team on commercially optimising the La Rosaleda stadium aiming to comprehensive operation 365 days a year.