The experience of the CCM taken to Turin
Turin’s Juventus, one of the most successful and acclaimed football clubs in Italy and in Europe, and 32-time winner of the Scudetto clubs, and the United Nations Educational, Scientific and Cultural Organization (UNESCO), relied on ZERTIOR’s experience international outlook for it to be part of the first edition of the solidarity football event known as “UNESCO Cup”.
The charity match took place at the Juventus Stadium in Turin, where Real Madrid and Juventus legends faced off, which stars the likes of Zinedine Zidane, Clarence Seedorf, Pavel Nedved and Edgar Davids, among others who did not want to miss out on the event.
The aim of this first edition (which has continued over time) was to raise money for UNESCO and, in particular, for their project to reintegrate child soldiers in Mali and the Central African Republic. The call for aid was a great success. Tens of thousands of fans packed the stands at the Juventus stadium to see their idols and collaborate with such an important cause.