WANDA PROJECT

Chinese football develops in Spain

Dalian Wanda Group is a leading real estate group in China boasting strong international investments, including some recently acquired in Spain. Wanda has become an investment benchmark in the Spanish market. Currently, the Chinese group controls 20% of the Atlético de Madrid capital.

Striking when one thinks that in 2011 nobody in our country had ever heard of Wanda. The Chinese giant, in parallel to its business activities, had already become the sponsor of football in its own country with the strategic objective of increasing the competitive edge. It was then that ZERTIOR, through its former partner in China Great Gate  Sports & Entertainment, proposed to Wanda the development of an ambitious project to train the best juvenile Chinese talents in Spain.

After Wanda’s green light, ZERTIOR led a project that ended up becoming a reality, after months of intense negotiations, at the signing of a key agreement between Wanda and three Spanish clubs proposed by ZERTIOR: Atlético de Madrid, Valencia and Villarreal.

Thanks to ZERTIOR, the best Chinese players in-training and the backbone of the future Chinese national football team are training in Spain, not only in sports but also at the academic and human levels.