sports&entertainment

Passion, strategy, and business

Who are we targeting?

We work with all key players in the professional sports and entertainment industry: clubs, properties, stadiums and major venues, brands, promoters, investors, financiers, leagues, and federations.

Our goal is to maximize the profitability of their investments, rights, and assets while optimizing their efficiency and operations.

Why Zertior?

Because we are natives of the Sports & Entertainment industry— a unique sector with its own rules of the game, where we have been working for over 25 years.

Because we are not just consultants—we get our hands dirty. We have led the management of top-tier properties, venues, and projects within the industry, giving us an unmatched understanding of its ecosystem, challenges, and opportunitie

Because our credibility and relationships in the sector grant us access to opportunities beyond the reach of most, as well as to virtually all key players in the industry: properties, investors, financiers, operators, brands…

Because we are passionate about what we do. This drives us to always give our best in every project and to strive to build genuine relationships with our clients.

What do we do?

We provide specialized advisory and management support services based on extensive experience, industry knowledge, and a strong network.

Our services cover the following areas:

Strategy and organizational transformation

Stadium and arena conceptualization

Business development and new revenue streams

Investment opportunities and transaction structuring

Fan experience and engagement

Digital transformation and monetization of digital assets

Sponsorship management and activation

Marketing and communication

Event organization

Projects

S&E

EVENTS AND EXPERIENCES

S&E

STADIUMS AND LARGE STRUCTURES

S&E

STRATEGY AND DEVELOPMENT

About us

RaúL Respaldiza

Partner | CEO

After working at Deloitte and CUNEF, he joined Real Madrid, where he spent eight years as part of the team leading the club’s modernization process.

In 2008, he founded ZERTIOR, a company he has led ever since. A nonconformist and naturally self-critical.

With extensive experience in Strategy, Marketing, Business Development, and Finance, he brings the company the necessary balance between strategic vision and execution capacity.

Carlos Carrión

Partner | Director Sports & Entertainment

With high-level professional roles in both consulting and multinational corporations, sports have been a constant throughout his more than 35-year career, spanning football, F1, MotoGP, Formula E, basketball, and more. His experience extends across four continents and various sectors, including infrastructure, business development, exploitation and operations models, rights management, and sponsorships. His most recent project, the renovation of the Santiago Bernabéu Stadium, is the culmination of all these experiences and expertise.

Juan Arano

Director of Consulting and Innovation

With nearly 20 years of experience in marketing, innovation, and multidisciplinary project management, he has specialized in the Sports & Entertainment industry, particularly football.

He has participated in highly relevant projects, especially in Spain and Latin America. In another life, he was an industrial engineer.

David Belenguer

Director of Sports Consulting

With over 30 years in the football industry as a professional player, sports director, and senior executive, he brings a global vision of the business.

Founder and CEO for five years of the first Asian multiclub holding company, with clubs worldwide. Sports advisor and consultant for various European teams in their modernization and update processes. His value comes from a strategic vision, spanning from decision-making to the implementation of the latest resources to achieve maximum efficiency and results.

René Galland

Country Manager Mexico

Professional with more than 15 years of experience in the areas of marketing, content, digital, sponsorships, and business development. He has worked with athletes and major brands at both national and international levels, within the key territories and properties of the sports and entertainment industry in Mexico. He brings a cross-industry perspective due to his multidisciplinary experience in agencies, properties, and media.

Meet the rest of our team

We are what
#OURCLIENTSSAY

Julio Senn

Partner and Managing Director of SFA

“It is impossible to find a better ally than ZERTIOR in the sports and entertainment industry. For us, they are the perfect complement to expand and strengthen our services and value proposition. I have known Raúl Respaldiza, their CEO, for over 25 years—it’s hard to find someone of his personal and professional caliber.

Clotilde Entrecanales

CEO of Acciona Cultura

“Our collaboration with ZERTIOR began with the project for the new Real Madrid Museum and Tour. A successful experience that demonstrated the complementarity and synergies of our services, leading us to develop other joint projects in both Spain and Latin America. Without a doubt, a trusted ally.”

Arturo Pérez Arredondo

President of Deportivo Toluca

“The transformation and professionalization project of Deportivo Toluca would not have been possible without the support of ZERTIOR. After their initial consultancy for the development of our Strategic Plan, their guidance and support in its implementation have been, and continue to be, an asset of immense value to us.”

Ignacio García Belenguer

General Director of the Teatro Real

“The Teatro Real began collaborating with Zertior in 2014 in various areas. The collaboration has been excellent at all times and has undoubtedly contributed to the growth and dissemination of Opera among citizens.”

Juan Pablo Pareja

General Manager of Universidad Católica de Chile

We have relied on ZERTIOR’s support and consultancy on multiple occasions, always with highly beneficial results. Having an external perspective to evaluate a company’s management processes is always valuable, but it becomes even more so when the recommendations come from professionals with significant industry experience who also understand the challenges of sports clubs from within.

Alberto Meneu

Corporate General Director of Baskonia-Alavés Group

“It is a great privilege for our Group to have ZERTIOR’s advice and support in structuring and developing our major project, “ONDARE.” Their knowledge and experience in the conceptualization and development of stadiums and large infrastructures related to sports and entertainment are invaluable to us.”

Jan Alessie

Director of World Football Summit

ZERTIOR is a company with an established track record and a great reputation in the industry. We relied heavily on their experience and advice when launching and positioning World Football Summit. Without a doubt, they are a guarantee of success, as well as great allies and friends.

PARTNERSHIPS

Strategic Alliance

Senn, Ferrero, Asociados Sports & Entertainment is one of the world’s leading companies specializing in legal, personal, and corporate advisory services within the sports and entertainment industry.