Communication & Brand Experience en

communication&brand_experience

There is nothing more powerful than emotionally connecting your brand with its audience.

Who are we targeting?

We target bold brands, convinced that their success is linked to their ability to inspire and authentically connect with their audiences and stakeholders, creating an emotional and memorable impact on them.

Our goal is to improve the perception and positioning of brands through strategies and actions of high emotional value. Always from the understanding of our clients’ business.
Because there is nothing more powerful for a brand than building a lasting relationship with its audiences, and this is only possible if there is an emotional connection.

Why ZERTIOR?

Because we analyze communication from the client’s business objectives.
Because a brand is much more than a logo.
Because we work with our clients to build a unique territory that differentiates them from their competition.
Because the brand’s purpose must permeate all its communication and relationship actions with its audiences.
Because we have a multidisciplinary team with international experience.
Because we improve brand perception through experiences and emotions.
Because we build stable, long-term relationships with our customers.

“We create strategies and experiences that leave a mark“

What do we do?

We design strategies and unique experiences that create genuine connections, strengthening our clients’ brand image and identity.

Our services cover the following areas:

Strategy and Positioning

Creativity and Branding

Campaign Design and Management

Content Creation

Strategic Consulting for Business Internationalization

Event Production

Sponsorship Management and Activation

RSC

Celebrities

Projects

C&BE

CAMPAIGNS

C&BE

EVENTS AND EXPERIENCES

C&BE

STRATEGY, MARKETING AND COMMUNICATION

About us

RaúL Respaldiza

Partner | CEO

After working at Deloitte and CUNEF, he joined Real Madrid, where he spent eight years as part of the team leading the club’s modernization process.

In 2008, he founded ZERTIOR, a company he has led ever since. A nonconformist and naturally self-critical.

With extensive experience in Strategy, Marketing, Business Development, and Finance, he brings the company the necessary balance between strategic vision and execution capacity.

Julio Linacero

Partner | Director of Communication & Brand Experience

With a career spanning over 25 years in event development and brand projects, Julio was responsible for events at Real Madrid for five years. A key figure at ZERTIOR due to his team-oriented mindset and exceptional dedication to service, he also brings extensive experience in the sports, music, and entertainment industries.

Augusto Núñez

Partner | General Director of Marketing & Innovation

A professional with more than 25 years of experience in agencies and advertisers, leading the design of product strategies, positioning, marketing, and communication (both external and internal) for the Spanish and Latin American markets. Always supported by a strong strategic vision and a clear results- and business-oriented approach, he provides significant cross-functional value to all company projects.

Osvaldo Del Valle

Partner | Country Manager Chile

A Commercial Engineer with extensive experience in strategy, sales, marketing, and innovation across various industries. With a strong entrepreneurial spirit, he served as General Manager of the Sports Corporation of the Chilean Chamber of Construction, a highly prestigious institution in the sports, entertainment, and large-scale event industries. Thanks to his analytical skills, strategic vision, negotiation abilities, and team-oriented mindset, he leads Zertior’s operations in Chile.

Sergio Liberona

General Creative Director

Publicist, creative director, and professor with more than 19 years of experience in agencies such as JWT, GREY, McCann Stgo, and Zertior Global. Specialist in brand creation and strategic communication. He has worked with national and international brands across all industry sectors. University professor and Storytelling Coach for companies and universities, helping to craft corporate brand narratives.

Meet the rest of our team

We are what
#OURCLIENTSSAY

Carlos Nuñez

Executive President of Prisa Media

“The incorporation of ZERTIOR as a “partner” for the development and strengthening of our Events division has been a great success. In them, we have found an ally not only to optimize our efficiency and processes but also to grow our business through innovation and the creation of new concepts and products.”

Nelson Rojas

Former General Manager of Caja Los Andes

“During my time leading Caja Los Andes, we worked hand in hand with ZERTIOR on the company’s digital and cultural transformation project, with a high level of involvement from them throughout the strategic and communication process. Undoubtedly, a trusted ally who, I am certain, continues to bring great value to the company.”

Alberto Granadino

General Director of Schüco

“ZERTIOR is capable of designing events full of originality and attractiveness, where our brand is always present in a subtle and intelligent way. Their formula of connecting architecture with music has been successfully implemented in recent years across several cities in Spain. When we face the challenge of finding ways to connect emotionally with our clients and prescribers, we turn to them.”

Víctor Salamanca

CEO of Auxadi

“I’m a huge ‘fan’ of ZERTIOR, with whom we have been working for many years. It’s impossible to find someone better to entrust with those very special events or the ones you care about the most. An absolute guarantee of peace of mind and success. Great professionals and wonderful people.”

Maria Ángeles Osorio

General Director of Fundación Chile-España

“ZERTIOR stopped being ‘just’ a member of Fundación Chile-España long ago to become a true ally in the joint development of various projects between Chile and Spain. Their professionalism, creativity, level of commitment, and capacity for innovation and execution are the best guarantee for us.”

Jaime Mayor Oreja

President of Fundación NEOS

“The support of Raúl Respaldiza and the entire ZERTIOR team has been decisive in the creation, development, and strengthening of Fundación NEOS. It is very difficult to find a ‘travel companion’ capable of adding value in so many areas (strategy, brand, communication, management, fundraising…) and with such a high level of involvement and commitment.”

Antonio Gassó

Former CEO of GAES

“I would highlight three virtues of ZERTIOR: first, their professionalism and level of dedication and attention to detail; second, their enthusiasm, which is the key element that gives true soul to projects; and finally, their network of connections (both in Spain and abroad) in sports, music, and culture… Three virtues that turn everything they do into a success.”

Antonieta Melo Latorre

Marketing Director at FORD Chile

“I have had the pleasure of working with ZERTIOR on several campaigns and in the development of branding strategies, and I have nothing but praise for their team. Their ability to understand our needs and challenges has been outstanding. They have demonstrated a deep knowledge of the market with a strategic focus, significantly enhancing our objectives. Their creative and strategic contributions were key to the success of the Business Cases. Their professionalism and agility in adapting to change have been remarkable.Their professionalism and agility in adapting to changes were a true added value”

Víctor Palma Palomera

Head of the Brand Usage Program at Imagen Chile

“I believe that ZERTIOR’s contribution through Hangar360 has been key to fostering collaboration within the Chilean startup ecosystem. As the creator and driving force behind Hangar360, ZERTIOR defines its purpose and facilitates connections for innovation between different countries, in this case, Spain and Chile. Without a doubt, ZERTIOR understands the needs of the innovation ecosystems in both Chile and Spain, which is reflected in the creation of a project like Hangar360.”

Matías Rojas de Luca

CGO of Social Lab

“At Imagen Chile, we are familiar with ZERTIOR’s strategic focus on supporting the development of strong brands. Hangar 360 is yet another step in their mission to drive impact in the growth of innovation and entrepreneurship in Chile.”

Cristian Rodrigo Contreras Faúndez

Strategy and Development Manager at Grupo Kaufmann

“For Grupo Kaufmann, working with ZERTIOR has been highly beneficial. They have demonstrated a highly professional, empathetic, dedicated, and outstanding team. You have been a fundamental part of the development of key projects for the company.”