Communication & Brand Experience

communication&brand_experience

There is nothing more powerful than emotionally linking your brand to your audience

Who are we targeting?

We target bold brands, convinced that their success is linked to their ability to inspire and authentically connect with their audiences and stakeholders, creating an emotional and memorable impact on them.

Our goal is to improve the perception and positioning of brands through strategies and actions of high emotional value. Always from the understanding of our clients’ business.

Because there is nothing more powerful for a brand than building a lasting relationship with its audiences, and this is only possible if there is an emotional connection.

Why ZERTIOR?

Because we analyze communication from the client’s business objectives.
Because a brand is much more than a logo.
Because we work with our clients to build a unique territory that differentiates them from their competition.
Because the brand’s purpose must permeate all its communication and relationship actions with its audiences.
Because we have a multidisciplinary team with international experience.
Because we improve brand perception through experiences and emotions.
Because we build stable, long-term relationships with our customers.

“We create strategies and experiences that leave a mark”

What do we do?

We design strategies and unique experiences that create genuine connections, strengthening our clients’ brand image and identity.

Our services cover the following areas:

Strategy and Positioning

Creativity and Branding

Campaign Design and Management

Content Creation

Strategic Consulting for Business Internationalization

Events Production

Sponsorship Management and Activation

RSC

Celebrities

PROJECTS

C&BE

STRATEGY, MARKETING AND COMMUNICATION

C&BE

CAMPAIGNS

C&BE

EVENTS AND EXPERIENCES

Who we are?

RaúL Respaldiza

Partner | CEO

After working at Deloitte and CUNEF, he joined Real Madrid, where he spent eight years as part of the team leading the club’s modernization process.

In 2008, he founded ZERTIOR, a company he has led ever since. A nonconformist and naturally self-critical.

With extensive experience in Strategy, Marketing, Business Development, and Finance, he brings the company the necessary balance between strategic vision and execution capacity.

Carlos Carrión

Partner | Director Sports & Entertainment

With high-level professional roles in both consulting and multinational corporations, sports have been a constant throughout his more than 35-year career, spanning football, F1, MotoGP, Formula E, basketball, and more. His experience extends across four continents and various sectors, including infrastructure, business development, exploitation and operations models, rights management, and sponsorships. His most recent project, the renovation of the Santiago Bernabéu Stadium, is the culmination of all these experiences and expertise.

Julio Linacero

Partner | Director of Communication & Brand Experience

With a career spanning over 25 years in event development and brand projects, Julio was responsible for events at Real Madrid for five years. A key figure at ZERTIOR due to his team-oriented mindset and exceptional dedication to service, he also brings extensive experience in the sports, music, and entertainment industries.

Augusto Núñez

Partner | General Director of Marketing & Innovation

A professional with more than 25 years of experience in agencies and advertisers, leading the design of product strategies, positioning, marketing, and communication (both external and internal) for the Spanish and Latin American markets. Always supported by a strong strategic vision and a clear results- and business-oriented approach, he provides significant cross-functional value to all company projects.

Osvaldo Del Valle

Partner | Country Manager Chile

A Commercial Engineer with extensive experience in strategy, sales, marketing, and innovation across various industries. With a strong entrepreneurial spirit, he served as General Manager of the Sports Corporation of the Chilean Chamber of Construction, a highly prestigious institution in the sports, entertainment, and large-scale event industries. Thanks to his analytical skills, strategic vision, negotiation abilities, and team-oriented mindset, he leads Zertior’s operations in Chile.

Sandrine Mohino

Project Director

César Sanz

Events Manager

Meet the rest of the team

WE ARE WHAT
#OURCLIENTSSAY

Carlos Nuñez

Former Executive Manager PRISA Media

The incorporation of ZERTIOR as a partner for the development and strengthening of our Events area has been a success. In him we found an ally not only to optimise our efficiency and processes, but also to grow our business through innovation and the generation of new concepts and products.

Nelson Rojas

Former General Manager of Caja Los Andes

During my time leading Caja Los Andes, we worked hand in hand with ZERTIOR on the company’s digital and cultural transformation project, with a high level of involvement from them throughout the strategic and communication process. Undoubtedly, a trusted ally who, I am certain, continues to bring great value to the company.

Paloma Cabrera

Marketing and Communications Director of Accenture

Turning 60 has been a very special milestone in the history of Accenture in Spain, and counting on Zertior for the organisation of our anniversary concert at the Teatro Real has been, without a doubt, a great success. Every detail has reflected their commitment, professionalism and talent. Thank you for helping us to turn this anniversary into a truly unique and memorable moment.

Alberto Granadino

General Manager of Schüco

ZERTIOR is capable of devising events full of originality and appeal in which our brand is always present in a subtle and intelligent way. We have taken its formula of connecting architecture with music to various cities in Spain over the last few years with great success. When we are faced with the challenge of finding ways to connect emotionally with our clients and prescribers, we turn to them.

Víctor Salamanca

CEO of Auxadi

I am a big fan of ZERTIOR, with whom we have been working for many years. It is impossible to find a better person to entrust them with those special events or those that you are so worried about. An absolute guarantee of peace of mind and success. Great professionals and magnificent people.

Maria Ángeles Osorio

General Manager of Fundación Chile-España

ZERTIOR has long ceased to be “just” a member of the Chile-Spain Foundation and has become a true ally for the joint development of different projects between Chile and Spain. Their professionalism, creativity, level of commitment and capacity for innovation and execution are our best guarantee.

Jaime Mayor Oreja

President of Fundación NEOS

The support of Raúl Respaldiza and the entire ZERTIOR team has been decisive in the creation, development and strengthening of the NEOS Foundation. It is very difficult to find a “travelling companion” capable of providing value in so many areas (strategy, branding, communication, management, fundraising…) and with such a high level of involvement and commitment.

Antonio Gassó

Former CEO of GAES

I would highlight three virtues of ZERTIOR: firstly, its professionalism and level of dedication and detail; secondly, its enthusiasm, which is the value that gives projects a real soul; and finally, its level of relations (both in Spain and abroad) in sport, music, culture… Three virtues that make everything they do a success.

Antonieta Melo Latorre

Marketing Director of Ford Chile

I have had the pleasure of working with Zertior on several campaigns and branding strategy development and I have nothing but praise for their team. Their ability to understand our needs and challenges has been outstanding. They have demonstrated a deep understanding of the market with a strategic approach, enhancing the objectives in a significant way. El aporte creativo y estratégico fue clave en el éxito de los Business Cases. Su profesionalismo y agilidad para adaptarse a los cambios fueron un verdadero valor agregado.

Víctor Palma Palomera

Head of the Brand Use Programme of Imagen Chile

I believe that Zertior’s contribution through Hangar360 has been key to the collaboration ecosystem with Chilean startups. Zertior as the creator and promoter of Hangar360 defines its purpose and allows bridging innovation from different countries, in this case Spain and Chile. Sin duda Zertior conoce y entiende las necesidades del ecosistema de innovación de Chile y España y esto se traduce en un proyecto creado por ellos como Hangar360.

Matías Rojas de Luca

CGO of Social Lab

From Imagen Chile we know the strategic focus of ZERTIOR in its vision of accompanying the construction of solid brands, and Hangar 360 is one more step in its purpose of generating impact on the growth of Chilean innovation and entrepreneurship.

Cristian Rodrigo Contreras Faúndez

Strategy and Development Manager Kaufmann Group

For the Kaufmann Group it has been very beneficial to work with ZERTIOR, you have proven to be a very professional, empathetic, dedicated and outstanding team, you have been a fundamental part in the development of key projects for the company.