The most important annual multi-sport event in Europe
It is one of the most prestigious events in the sporting calendar of the International Federation of Bodybuilding and Fitness. Promoted by Arnold Schwarzenegger, it is the European version of the event so successfully developed in USA for over 25 years.
Each year, Arnold Classic Europe brings together the top brands and athletes in this area for one weekend in Madrid. Nearly 30,000 fans from all over Europe also take part in what is already the industry’s most important European fair.
ZERTIOR advised the organisation in the design and management of marketing and communication strategies in the first editions. It has now expanded its functions, together with American Express, in order to include the coordination and management of the organisation’s logistical needs, as well as those of the federations, athletes and event guests.